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Offline Service find clients

Let's say you have a service or product to sell to a local business, but not quite sure how to get started finding clients. For the purpose of this example, we'll be selling custom Mobile Apps that streamlines the customer's part and component sales. 

Generally, you start with the customer, never the product, but assuming we have an app already in development, and a loose grip on a market need:

You have to ask yourself some important questions before you run out there or pick up the telephone. 

A short list would be:
Who am I marketing to?
What problems does my service/product solve?
Does the client already buy what I'm selling?
Is there competition and how do they market to my prospect?
What are the red hot benefits and must-have features of my product/service?

The first question is perhaps the most important. Do some research and break this down to get some detail. Speak with business owners in your target to uncover some of the specifics.

Who is our customer?
Plumbing Supply Companies in Anytown, USA
Sells about 1000 products (Fittings, Pipes, Accessories, Tools, Hard to Find Parts)
Services local plumbers: 350 regular local plumbers who buy parts
Sells to out of state plumbers and general contractors

Now identify their problems:
Outdated online catalog with poor part lists
Has a website that is difficult to navigate (built in 2003)
No mechanic to accept inquiries
Hard to find physical location in an industrial park
Ordering is done via carbon paper (arcane)

Now - does the client buy my services/product?
Has tried buying search keywords before but never got many sales
ASK WHY - maybe because their website isn't setup to accept orders or inquiries
Purchased a website back in 2003

** Arguments can be made both in favor and against this client buying our services/products. To me, it is clear that they are open to purchasing technology that enhances the sales and user experience and can be sold on the benefit of reaching a wider audience and streamlining sales. Remember, you can't market a widget to someone who doesn't buy widgets. You'd be wasting your breath. All indications are that this type of client would invest in the technology.

Is there competition, and how do they market?
After searching high & low, I cannot find another parts supplier who has a mobile application for catalog, user experience
Therefore, I can't find a development agency who has done this before
I did find one developer who build an mobile app catalog for welder's supply, which is similar insomuch as they have hundreds of parts and a wide range of industrial customers

All indication is that these agencies market direct as I can't find any advertising for this agency
The technology may have been developed in-house or by the owner

Not finding any competition is not necessarily an indication of a blue ocean (a blue ocean market is another buzzword for a completely untapped market,) but it can also indicate there is opportunity. Kind of confusing and counter-intuitive, I know - but these are the breakers. You'll have to test, and that often means a brief discussion with the owners of your target businesses.

What are the red hot benefits and must-have features of my product?

The mobile app will:
Give the supply business complete control over the online category
Presents part number, description, specifications and price of the item
Can support an unlimited number of products
Easy to manage administration panel
Accepts import of csv/spreadsheet for one-click inventory update
Accessible via any Android or iOS device with mobile data connection
Accept orders and generate purchase orders
Accepts build in sales inquiry messages
Searchable specialty part breakdown by manufacturer
Provides reporting features and business metrics

** These points are what will let you speak intelligently with these business owners. If the owner gets 'hot under the collar' for these benefits then you've struck something worth pursuing.

Using the benefits and features, we can educate and convince the business owner that our (in this case) technology is great for business, will expand business, and make ordering/finding parts easier for existing customers. The end result is an increased bottom line (more money) and happier customers (better customer service/support)

This could be further refined to provide greater detail and even more research on the clients can be done to uncover even more red hot benefits and irresistable reasons to buy. The above is enough to start outreach to the target market and conducting some sales.

List of services

So I got this email from a restaurant consulting student asking "what other online services should I be offering besides building their website..." What a great question!

There are almost two dozen hot services currently being sold in the offline space, specifically for business 2 business. 

Here's a rundown of a handful of my favorites. Many of these can be sold together, separately and/or layered, making this list a tremendous value you can provide to a single client that you can just rinse and repeat for others:

SEO Audit

Take a look at the client's visibility in search engines, and compare them to their direct competition. Look at the technical compliance and content quality, too. There is a fair amount of competition out there for this, but you can make decent money (~$750 per project minimum) and performing the service is very easy. You provide a report of the issues and on-line position, and then sell the fixes.

Keyword Audit

Have a good look at the keywords and phrases that a client would need to rank and bag search customers. Discover and eliminate useless keywords in their copy/content. Compare their keyword usage to those of competitors and recommend methods for improving their position. Slightly more difficult than SEO Audit as you have to do more research, however, it's a great foot in the door service you can do for a reasonable fee ($500-$750)

Email Marketing & Optimization

According to iContact, roughly 50% of businesses use email marketing. The other half do not. For the right B2C client, there will be a high probably your lead doesn't have and will need email marketing services. Even more so, those who are using email marketing services will likely be stuck with old-school methods (bad habits ) and would be ripe for optimization and testing. 

Performing this service will require some basic email and technical web skills. Authoring marketing messages will require good copy writing skills. 

There isn't much competition in this space, and even less people doing it the right way. The most heavily marketed email service is list hosting and delivery. That means you can swoop in and make a pretty penny growing and expanding the email ATM machine for biz owners. Believe me you he'll pay you a percentage on top of a flat fee ($500 to $1000 per campaign) if you can get him customers each time an email is sent.

Content Marketing Strategy

Many business struggle with a content plan. They simply don't know what to write about, how to approach the challenge, and also struggle to create believable stories, characters, and voices to use in their content. They also struggle with consistency and fail to stick to a regular editorial schedule. If you have a copy knack or can develop this skill, writing for biz owners can bring in windfall profits (four to five figures per project.) And even if you can't write your way out of a wet paper bag, you can still outsource strategy and content easily and markup 50 to 100%. There are tons of writers out there that can be had for cheap, and there are also innumerable B2B and B2C businesses who need this service.

Mobile Audit

As you know, google's mobile slap is lethal to page rank. Websites that might have been doing OK without a mobile site, are now doing terrible. There's a rush to scoop up this business business among agencies and consultants, and there are still no shortage of clients to be had. Now, we do have a goodly amount of businesses who are taking action and adding mobile sites; however, it doesn't stop there. Even those who have mobile sites will need an optimizations similar to the SEO and Keyword Audits. The prospects I've spoken to have not been approached with either service (audit/design) so I'm going out on a limb here and assuming competition is low, especially in local circles. It's a good chance you can find 10 local clients who will need a mobile site, optimization, mobile content, and the other monthly services we're discussing in this thread. That makes a business. :)

Social Analysis

This is a fun one because you can simply setup a few dozen Google Search Alerts for negative and positive phrases about the business, and let them compile to a gmail account. Then you summarize them in a report and do this once a month, providing indicators and recommendations. Will require some research to setup and a knowledge of the business' universe, terms, and products will be essential. Charge a $97 setup fee, and $197 a month for this service and sell it 20 times for great residual income. There's opportunity to specialize in niches and become an asset information source for a specific industry.

Reputation Management

This is an extension of the Social Analysis service. Instead of a passively observing, you take an active role in responding to customers OR guiding the business' response. The value of this kind of customer care is difficult to measure since you are being both an advocate for the client and his/her customers. There are many firms that offer this exact service and they charge 4 to 5 figures a month to do it. You can perform the same service and add a more personal touch with better fees than some of the bigger boys, so there's an opportunity to work with a few small businesses and build yourself a significant source of income with just a handful of clients.


Community Creation / CultivationCreate 

communities on social media for a business' specific consumers. This is a strong extension of content creation and scheduling and can be as simple as a blog with comments, fan pages, or as complex as a forum/membership. For basic stuff (not recommended) you can price setup and management low, and even use it as a gateway service. A complex setup/solution should be $5,000 to $10,000. Performing the management like technical expertise should be no less than $997 per month. Content campaigns are upwards of $2500 a month for the right client.

Metrics & Analytics

Data rules everything. Read it again. Data Rules Everything. If a business is making decisions solely on past experience, gut feelings, or chicken bones they are not optimized and are leaving money on the table. Sharp business owners know this, but many small biz don't have the in-house tech and strategy to do it effectively. Becoming a master at gathering and interpreting data will allow you to write your own ticket when you double conversions or triple a business' customer base with the optimizations you can bring to the table.

Landing Page Creation / Optimization

Creating and improving upon the pages of an existing marketing campaign is an easy service to sell, especially after you show a few case studies of success. Small biz might not be doing any conversion testing or optimization, and those who do are probably doing it without any guiding principles or termed goals. This is a service you run monthly, and charge fees to setup and manage. Also extends into content and metrics nicely, allowing you bundle services for high fees that have a direct correlation to increased revenue for the businesses that see success. It also isn't uncommon to seek a 10 to 15% commission on top of fees for generating this extra revenue. It will take some experience and experimentation to master the tools and tricks, but once you do, you'll be that valued marketing 'guru' that business owner tells his friends about.

Paid Advertising Campaigns

Probably the most difficult service I've listed today because it requires copywriting, data analysis, and media buying to perform correctly. Yet when you can master these disciplines, you can sell your clients products with cheap cold traffic and make you and him rich beyond measure. Think about that for a second. If you can turn a $1 lead into a $300 sale, how much of that $300 will the business owner share with you? These types of campaigns can be sold with a setup fee of $500 and funded by the biz owner with a $2000 monthly budget. You would also negotiate a commission on the sales you bring in (15 to 30%)

Social Media Campaigns

This service can be considered another extension of content, and even media buying if you're not interested in organic methods. You create custom campaigns for biz owner products and brand. These would include contests, discussions, and even direct response sales on social networks. When done effectively, you can tap into immeasurable amounts of traffic and open the door to new sources of revenue for the biz owner. It is for this reason that you can charge big money to create these campaigns. I'm talking $3,000 to $10,000 per month for the right client. It will take some skill and experience to master, but this service would be well worth the investment in time and energy to learn.

Media Relations

Do you get along with people you barely know, and can strike up a conversation at a drop of a hat with a complete stranger? Then you probably have the natural ability to relate to persons of influence. This is a valuable skill that owners pay big money for. You become the networker, connector, and nexus for owners who need to build the relationships you already have and can foster. This would loosely fall into the realm of business development as you venture to influence bloggers, celebrities, and popular fans of a business or brand. Typically you take a monthly fee between $500 and $1500 to conduct regular outreach to persons of influence. You also negotiate paid promotions with these parties where available.

Crisis Management Planning

Many business owners see only the surface threats to their business. In fact, we as humans tend to ignore the bad things that can happen to ourselves and all that hard work. "It could never happen to me..."
Well, unfortunately, shit happens, and it happens a lot. Many biz do not have a crisis plan for the most important elements of their company. What happens if the client database bursts into flames, and the hard drives melt? What do you do if a jilted customer goes on a personal vendetta to destroy your business' online reputation? Where do you setup a new shop if your current location is suddenly off limits due to acts of nature? How do you notify customers in the event of an emergency? Where do you get supplies if your chief supplier goes out of business? Answer these questions for a business owner and you can get paid four to five figures to study the biz owner's operation and come up with an action plan to minimize the damaging affects of shit hitting the fan.

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Create niche newslettet

I found a service that allows you to create a custom newsletter, and share it with an audience.

http://paper.li/

It is a paid service, but you can get started for free.

How you can best use this (in the context of offline) is to create advertorials directed at your target market, and either get them to subscribe or fire off examples to them via email.

For example, if you're targeting Restaurants; create a newsletter that highlights the trends in this niche, and discuss what the industry is doing right and wrong in terms of digital marketing. These info pieces are incredibly effective ways of creating a sense of loss in a biz owner's mind, especially when you showcase competitors doing successful promotions.

Pro Tip: At the end of the article, put a boilerplate like: "the author can be reached at 555.555.5555 or email to answer your

Web design SEO RANK

http://snip.ly/j1Fx?utm_content=buffer0a6dc&utm_medium=social&utm_source=facebook.com&utm_campaign=buffer#http://searchengineland.com/6-non-seo-tools-using-seo-228687

David

Skype:
dipak.tewary1

Email:
dipak@sohomwebmedia.com

Website:
sohomwebmedia.com

Country:
India

Capabilities:
Site Design, Ecommerce, WordPress, Graphics

How To Hire:
Email or Skype
_________
Seo

Joe Fares

Telephone:
1-888-666-4177

Skype:
yousefgreat

Email:
support@ultraseosolutions.com

Website:
http://ultraseosolutions.com/

Country:
USA

Capabilities:
SEO, EDU Link Building

Contact Via:
Website, Telephone, or Email
_____

Buying SEO RANK
ere's a performance based service that I've used for my clients.

www.rankpay.com

There's no fee and you only pay if you rank. Just enter your website, and some base keywords. The tool also recommends available keywords and offers you pricing. The prices are also locked for six months so there's no surprises.

This is a great way to rank client sites and make money with a markup.

Have you used this service? If so, let me know what you think about it in a comment below.
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Generating policy pages n cobtent

Here is a list of content generators, and duplicate content scanners taken from one of Luther's SEO products. The privacy policy generator is especially important not just for SEO - a lot of ad networks need to see this on your site in order to approve your landing pages:

Privacy Policy Generator
http://www.generateprivacypolicy.com/

Copy Scape
http://www.copyscape.com/

Duplicate Content Search
http://angular.marketing/free-tools/duplicate-content/

Schema Generator
http://www.microdatagenerator.com/local-business-generators/

XML Sitemap Generator

How to find backlinks

One of the services I provide my SEO clients is regular back-linking from relevant authority sites. I have a few go-to sources for each offline niche, but to provide an extra boost I like to see what their top competition is doing in order to try to outrank them.

To start off, search Google for the target keywords you are trying to rank for and make a list of all the sites that show up in the results. Then run each of these sites through a backlink analysis service, like the ones I've listed here:

AHrefs
https://ahrefs.com/

Majestic SEO
https://majestic.com/

Link Research Tools
http://www.linkresearchtools.com/

Moz Research Tool
http://www.advancedlinkmanager.com/

Advanced Link Manager
https://moz.com/researchtools/ose/

Xenu Link
http://home.snafu.de/tilman/xenulink.html

These services will show you what sites are linking to all the top ranked sites for your target keywords. In many cases you'll find directory sites, blogs, wikis, and other types of sites that you can contribute content to in exchange for a link back to your or your clients sites.

Seo starter guide

stumbled on this SEO starter guide on Hacker news earlier... Published by Google back in 2010.

A little old, but it does provide some a solid base for beginners:

https://static.googleusercontent.co.../search-engine-optimization-starter-guide.pdf

I found this earlier, and thought it might be helpful: http://www.clickminded.com/seo-checklist/

This checklist is pretty basic, but it covers all of the must have's of getting a site ranked

Mobile site

Google is rolling out yet-another update, this time focusing on mobile usability on websites:

http://googlewebmastercentral.blogspot.com/2015/02/finding-more-mobile-friendly-search.html

The update is scheduled to be rolled out starting April 21st, and the fear mongering has already started:

http://www.entrepreneur.com/article/244175

What does this mean for you? Well if you have been building websites or doing SEO for any length of time this update should not come as a surprise: Google is now factoring in mobile usability into their algorithm. That means sites that are optimized for mobile will appear higher in their search results and sites that are not mobile ready (in the eyes of Google) will be penalized and may fall further down the search results.

Google has released a tool that tests sites for their mobile readiness and provides instructions for improving a sites mobile design as well:

https://www.google.com/webmasters/tools/mobile-friendly/

I always run my clients websites though this tool, and in most cases find a number of items that can be fixed. It's also a great way to approach new clients - run any business' site through this scanner and email them the results along with a link to the article on entrepreneur.com above. I haven't tried this yet for getting new clients, but my current clients have expressed a concern for this