I found a service that allows you to create a custom newsletter, and share it with an audience.
http://paper.li/
It is a paid service, but you can get started for free.
How you can best use this (in the context of offline) is to create advertorials directed at your target market, and either get them to subscribe or fire off examples to them via email.
For example, if you're targeting Restaurants; create a newsletter that highlights the trends in this niche, and discuss what the industry is doing right and wrong in terms of digital marketing. These info pieces are incredibly effective ways of creating a sense of loss in a biz owner's mind, especially when you showcase competitors doing successful promotions.
Pro Tip: At the end of the article, put a boilerplate like: "the author can be reached at 555.555.5555 or email to answer your
No comments:
Post a Comment