stumbled on this SEO starter guide on Hacker news earlier... Published by Google back in 2010.
A little old, but it does provide some a solid base for beginners:
https://static.googleusercontent.co.../search-engine-optimization-starter-guide.pdf
I found this earlier, and thought it might be helpful: http://www.clickminded.com/seo-checklist/
This checklist is pretty basic, but it covers all of the must have's of getting a site ranked
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